With the growing demand for fast quotations of racking products, NEDCON needed a tool that would allow their resellers, also known as distributors, to configure to order quickly. The tool also needed to be developed quickly because some of NEDCON’s resellers were considering leaving its network for other competitors that offered a configuration tool.

In the past, multiple software applications were required for each part of the bidding process. To create a quote, NEDCON’s resellers would need to switch between different applications to enter data, at least five times or more, according to Tragter. NEDCON needed a software that would allow users to move and stretch products for accurate configurations and fast quotes.

A year after launching its Extension, NEDCON has simplified its sales process and offers a tool that gives resellers a competitive advantage.

• NEDCON retained their resellers that generate millions of dollars in revenue for the company.
• Resellers went from adding data at least five times across multiple applications to one tool with CET.
• NEDCON’s resellers now have a software that holds the product knowledge and data within the tool, which is attractive to the next generation of talent.

“We already have a high-quality product and now we have a tool that helps speed up the sales process,” David Smidek, NEDCON’s category manager, said. “Configura helped us reach Jan’s vision of creating a tool that makes the user’s work easy, reliable, fast, pleasant and joyful, which has added value for our resellers.”