Martela Case Study

Finnish furniture company Martela made the decision to move over to CET Commercial Interiors after nearly 25 years on the Configura platform. The vision: to create a seamless process flow by integrating CET with their PLM and CRM systems.

1945 ESTABLISHED IN

400+ EMPLOYEES

200+ CET USERS

1994 CUSTOMERS SINCE

THE CHALLENGE

Martela Unifies CRM, PLM, and CET for a Streamlined Sales Process

Martela has integrated CET into its entire business process by connecting the CRM and PLM systems to CET, creating a unified platform. Customer information and agreements, including special pricing and discounts, are imported directly into CET along with the quote ID from the CRM. This enables them to then work together with the customer in CET to create the layout, BOM, presentations, and cost calculations. Once completed, all the information can be sent directly into the PLM system for quote validation and ordering.

By consolidating their systems into one platform, the sales system has become quicker, simpler, and less manual, saving valuable time and resources.

Engineering time has been reduced by 40% and the time to complete a firm estimate has decreased by 30%.

Cody ThompsonSenior Manager Solution Development and User Community

THE SOLUTION

43% increase in daily business process efficiency

“What we targeted for is what we got, which was for sales and interior design to work together on one platform together,” said Keskikallio. “From the data quality and management point of view, we now have an accurate information process and can get an automated pricing process because what is sent to PLM is always up-to-date which leads to an efficient manufacturing process and delivery accuracy.”

“We can get an automated pricing process because what is sent to PLM is always up-to-date which leads to an efficient manufacturing process and delivery accuracy.”

The move has resulted in a range of impressive outcomes, including daily business process efficiency increasing by a remarkable 43%.

THE RESULT

38% increase in sales and improved customer experience

Consequently, sales now have more time to engage with customers and carry out proactive sales activities. Martela has seen a 38% increase in sales per salesperson now compared to before the implementation, as well as an enhanced customer experience.

“Our customers are impressed, and it’s been helping with selling,” said Keskikallio. “With CET, we now have a tool where we can very quickly showcase and present all our products, including our newest products, and we can see our entire collection in 2D and 3D. CET creates a ‘wow’ factor for our customers.” Martela's success story is a testament to the power of strategic integration and the right tools. With the right vision and integration, businesses can optimize their operations and customer interactions, leading to higher efficiency, growth, and satisfaction.

Martela's result-driven approach to a seamless process flow is truly inspirational and demonstrates how a bold move towards change can lead to remarkable results.