Configura signs Sunon as its newest partner

Configura's CET Designer software will help China's largest office furniture manufacturer to grow its global brand

 LINKÖPING, SWEDEN, AND KUALA LUMPUR, MALAYSIA—March 2, 2017—Configura, maker of CET Designer space-planning software, has signed Sunon – the largest office furniture manufacturer in China – as a partner. Sunon is investing in a CET Designer Extension in order to simplify its sales and order process and expand into new global markets.

Configura and Sunon began collaborating to develop Sunon’s CET Designer Extension last fall, and the Extension will launch at the end of March during CIFF (the China International Furniture Fair).
An Extension is an addition to CET Designer with functionality that incorporates all of the rules, parts and pricing of a given manufacturer's products. Manufacturers partner with Configura by investing in their own Extensions(s) in order to make selling their produccts easier and more accurate. 
Sunon is Configura’s first customer in China.
Sunon leadership said they chose Configura’s CET Designer software because it’s the most advanced and complete solution for the sales and order process. The platform allows for quotations, quick renderings, VR visualization, bills of materials, installation documents and more.
Configura CEO Johan Lyreborn said the Sunon partnership affirms Configura’s vision to make Parametric Graphical Configuration (PGC) available worldwide. PGC is the technology and business philosophy on which CET Designer is based.
"Signing Sunon is proof that Configura's vision is possible: to be the global leader and provider of PGC-based solutions for industries that make and sell configurable products," Lyreborn said.
Sunon chose CET Designer after detailed study and comparison of other software companies and platforms. Configura’s longevity in the industry – in addition to its groundbreaking research and development through the years – influenced Sunon’s decision to partner with Configura.
Sunon also chose CET Designer because so many furniture dealers and designers around the globe now use the software. The company expects CET Designer to help build its global brand and sales activity.
Sunon (Zhejiang SUNON Furniture Manufacture Co., Ltd.) was established in 1991. With 2015 annual sales of 1.521 billion Chinese yuan ($220 million USD), the company has been one of China’s top commercial furniture manufacturers for years. Headquartered in the city of Hangzhou, Sunon has manufacturing facilities in the Xiaoshan district of Hangzhou and in the city of Haining. Both cities are in the Zhejiang Province of China.
Sunon clients in Asia include some big names: China Construction Bank, Agricultural Bank of China, The Industrial and Commercial Bank of China and Alibaba.
“We’re looking at our collaboration with Sunon as a breakthrough for both companies – we’ll advance and grow together,” said Configura Chief Financial Officer Niels Madsen, who oversees Configura's Asia operations from Configura's Kuala Lumpur, Malaysia, office. "As a leader in China, Sunon can help Configura to become the space-planning standard for the Chinese office furniture industry.”
Configura's Kula Lumpur office, which opened in 2012, played a key role in landing Sunon as a partner. To keep up with growth in Asia, Configura plans to open an office in China in 2017. 
Configura for years has been the space-planning solution of choice in multiple industries in Europe, and the company has grown significantly in the Americas. In addition to the office furniture inudstry, Configura provides software solutions for the ktichen and bath, material handling, industrial machinery, and labrotary/healthcare industries. The Swedish company was named "Growth Company of the Year" at Linköpings Näringslivsgala, an awards program that promotes business growth in Linköping where Configura is headquartered. The company also has a Grand Rapids, Michigan, USA office.
“We’re about providing solutions that help companies simplify their processes, increase their revenues and make their clients really happy with a great sales experience,” Configura Business Development Manager Wanlin Chee said. “It’s because CET Designer helps at all levels of the sales and order process: Designers are more creative and efficient; salespersons provide faster customer service; and manufacturers have a better understanding of projects and their customers’ product needs.”

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