With the recent shift in customer buying habits, customers expect to interact with businesses through the channel of their choice. Businesses are forced to be available through multiple channels such as websites, mobile devices, social media, retail stores, etc.

With so many channels to manage, the chances of a customer having a consistent customer experience across channels is unlikely. Not to mention, customer data tends to stay siloed within the channel they entered creating an ultra-segmented experience if they change channels.

So how does a company provide top-notch customer service regardless of sales channel and how do they share customer information across channels to seamlessly move the customer between them?

In this article, you’ll learn:

• The difference between multichannel and omnichannel
• The benefits of an omnichannel customer experience
• Five tips for creating an omnichannel strategy